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The first page of Google truly is prime real estate when it comes to marketing online, they control a massive share of the search market, a market that is growing every day as more and more people turn to search engines to find what they are looking for. Even if someone is looking for a local plumber or electrician, they will source out potential service providers online before going offline to make their enquiries, assuming they don't leave an enquiry on the website.

You may have noticed that even the Yellow Pages are now offering all sorts of online marketing services such as SEO and Paid Advertising Online, the reason is simple, it's become a huge market while more and more people are moving away from traditional advertising to the online realm. Publications such as the Yellow Pages are no longer relevant and we hear more and more stories of people getting a far superior return on their investment by using online advertising programs such as Google AdWords or SEO.

Getting your website to the first page of Google is done via a process known as SEO which stands for Search Engine Optimization, you can learn more about our SEO Services here. In short, an SEO company will make changes to the visible content and unseen coding of your website making it easier for search engines to know what your website, and its pages, are about, this makes your site more search engine friendly. Such changes involve placing relevant keywords within important areas of your site such as the page title, content headings or by making keywords within your content stand out with bold or itallic effects. Other ways to make a site search engine friendly is by using appropriate keywords when naming the files and folders that make up your site.

The above methods come under on-page SEO while the other part of SEO is known as off-page SEO which is the process of building inbound links to a website. This process is of particular importance when trying to improve your rankings on Google, a large part of the ranking process Google use, relates to the inbound links a site has, in particular the quality, relevance and quantity of those links. If, for example, you're a builder, then you would want links from sites related to building, especially high quality sites such as government or educational sites. Naturally, you would also want as many of those types of links as possible as each link to your site is like a vote, the more people you have voting for you the better you will rank, especially if those votes are coming from large influential sites.

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